Pdf preventing blue ocean from turning into red ocean. How does blue ocean strategy differ from red ocean strategy. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. See comparison between red and blue ocean strategies here in one simple table. What is blue ocean strategy about blue ocean strategy. Click download or read online button to get blue ocean strategy book now. In the evercompetitive online space, we tend to stumble upon the same articles over and over again. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. The blue ocean strategy book defines red oceans as those which already contain a high level of competition.
There is ample opportunity for growth that is both profitable and rapid. In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. Each table is created as powerpoint tables, and are 100% editable. Download it once and read it on your kindle device, pc, phones or tablets. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. Thousands of new, highquality pictures added every day.
Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, the authors argue that lasting success comes. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy download ebook pdf, epub, tuebl, mobi. Red ocean and blue ocean strategies comparison table slidemodel. Buku blue ocean strategy, profesor kim, adalah salah seorang ahli manajemen strategi. Find blue ocean red ocean stock images in hd and millions of other royalty free stock photos, illustrations and vectors in the shutterstock collection. Chan kim and renee mauborgne, professors at insead, france. Blue ocean strategy is where a company creates a completely new market space or market category. Red ocean strategy ways to write a blue ocean blog ideally, we all want to create blue ocean blogs that make the competition irrelevant. Origin of the terms professors chan kim and renee mauborgne introduced the concepts of red and blue oceans in their international bestseller blue ocean strategy. Blue ocean strategy powerpoint template sketchbubble. As will become evident later, this is what cirque did.
To do this, you need to decide what you are going to. Chan kim and renee mauborgne in the indie business book club. Blue ocean strategy the blue ocean approach is a strategic tool that helps innovation strategists asses current and desired future strategic states whereasred ocean is a current state. Pdf blue ocean strategy how to create uncontested market. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. These competitors may possess a competitive advantage driven by cost, differentiation, or niche market strategies. Red ocean vs blue ocean strategy differentiation or low cost differentiation and low cost. Red ocean vs blue ocean this blog article is a overview of some of the key points of the book by w. Although there is an inevitability to having to compete in crowded markets, there are too many advantages to avoiding this situation to ignore the possibility of looking for blue space.
Blue ocean strategy is an opportunitymaximising riskminimising strategy. How to create uncontested market space and make the competition irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. How to create uncontested market space and make the competition irrelevant, a book by professors w. But its much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. Discussion blue ocean strategy versus red ocean strategy every blue ocean company would ultimately reach to the level of red ocean category as.
In contrast, blue ocean strategy creates new demand within red ocean market. Pdf download blue ocean strategy free unquote books. This collection of work by globally preeminent management thinkers w. How to create uncontested market space and make the competition irrelevant pdf by w. Ideal for strategy lectures or strategy analysis introduction, impress your audience with this appealing slide. Blue ocean strategy available for download and read online in other formats. To find a blue ocean without competition, you will want to. First published in 2005, it was updated and expanded with fresh content in 2015. Blue ocean strategy powerpoint templates present better. Pertanyaanpertanyaan inilah yang mendorong ditulisnya buku blue ocean strategy expanded edition. Lalu bagaimana cara kita memperbarui blue ocean terus menerus. Although we dont have data on the hit rate of success of red and blue ocean.
But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry. Red ocean and blue ocean strategy pdf torah books of the bible, blue ocean v. Want more secrets and tricks like the blue ocean strategy. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy pdf blue ocean strategy blue ocean strategy 2004 five keys to blue ocean strategy book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. The elimination reduction improvement creation net 4. But, lets first understand what is blue ocean and how it is different from red ocean strategy. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you. We will introduce the aspects of red ocean strategies that most of the companies use around the world, and then we will compare the advantages and. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. The chart above summarizes the distinct characteristics of competing in red oceans red ocean strategy versus creating a blue ocean blue ocean strategy. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Nov 04, 2018 want more secrets and tricks like the blue ocean strategy.
Know who developed the blue ocean strategy, understand what is a business universe, differentiate between blue ocean and red ocean, describe ways to create blue oceans, understand key terms related to blue ocean strategy, learn the steps to create a blue ocean strategy, list the blue ocean strategy. Surface 3 and apple watch red oceans v blue oceans strategy. Therefore the market is usually heavily populated by competition and there are a set of rules that is known. However, blue ocean strategy provides a robust mechanism to mitigate risks and increase the odds of success. Companies try to outperform rivals in order to grab greater share of existing demand space gets more crowded prospects for profits and growth reduced. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at. The books blue ocean strategy and blue ocean shift both provide insights on how you can create an offering so differentiated that you become a category of one and dominate a.
Blue ocean strategy is a book published in 2005 and written by w. Just as blue ocean strategy claims that a red ocean strategy does not guarantee success, funky business explained that competitive. Blue ocean strategy make the competition irrelevant slide. What levie did to illustrate the fact that so much of the hotel industry has fallen into a sea of sameness i. The lasting success does not come from battling competitors, but from creating blue oceans, a new marketplace that will be competitors free. In todays environment most firms operate under intense competition and try to do everything to gain market share.
In the decade since the publication of the first edition of our book, blue ocean. This site is like a library, use search box in the widget to get ebook that you want. Like the blue ocean, it is vast, deep and powerful in terms of opportunity and profitable growth. Red ocean strategy and blue ocean strategy 3gvideo. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Mmtbatch 36 marketing management blue ocean strategy vs. Apa yang harus kita lakukan bila blue ocean kita berubah menjadi red ocean.
Blue ocean strategy including examples and pdf download this blog article is a overview of some of the key points of the book by w. Blue ocean strategy book also available for read online, mobi, docx and mobile and kindle reading. In the international bestseller blue ocean strategy, w. Just as blue ocean strategy claims that a red ocean strategy does not guarantee success, funky business explained that competitive strategy is the route to nowhere. Free ebook blue ocean strategy download buku, ebook gratis. The services and content provided by red ocean blue are for educational purposes only, and should not be considered investment advice in any way. Red ocean strategy focuses on competing in the existing market space with the current firms. Blue ocean strategy template in excel to help you start thinking outside of the box. This blog article is a overview of some of the key points of the book by w. Commodity futures and options trading have large potential rewards, but. A classic of business writing, blue ocean strategy is creative thinking and problem solving at its best. Blue ocean is a term used for uncontested market space compared to the red ocean that stands for the market space badly contested by battling competitors according to w.
The red oceans are the markets where sharks fight for their share, while the blue oceans, competition is irrelevant. Chart a path to creating uncontested market space and winning the future. While they are generally perceived to be more exciting and innovative, there are still major opportunities in traditional red ocean businesses when companies apply rethinking and some adjustments. To find a blue ocean without competition, you will want to think about the noncustomers for your product or service and how to adjust it to meet their needs. Blue ocean strategy, the global phenomenon that has sold over 4 million copies. Pdf the weariness of competitive business environment has made it one of the hot topics of recent business. Blue ocean strategy including examples and pdf download. To illustrate the difference between the blue ocean strategy and red ocean strategy, ive made an infographic that lucidly explains the 6 vital differences between a red ocean market and a blue ocean market. This paper analyses the blue ocean strategy implemented by a room escape game company called tuzak the focus is. This would be a blue ocean market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beerdrinking demographic.
Of course any strategy will always involve risks be it red or blue. Blue ocean strategy pushes companies to create new industries and break away from the competition. He projected on the screen guestroom photos of eight different hotel rooms, belonging to different. Defining yourself in comparison to the competition involves you in what they call a red ocean i. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they dont. You can read more about blue ocean strategy in our free ebook top 5. Apr 02, 2015 comparing surface 3 and apple watch shows us the difference between a red ocean competitor and a blue ocean competitor which are you. Red ocean markets are large and the rate of product innovation is low. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy.
Blue ocean strategy can be applied across sectors or businesses. May 30, 2017 to join the free indie business book club, click here. Value innovation strategy competes in an uncontested market space. The blue ocean strategy book defines red oceans as those which already contain a. This creates a new product offering that doesnt currently exist. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference.
There are tons of competition in the existing market space. Red ocean strategy and blue ocean strategy youtube. Red ocean and blue ocean approach to industry boundaries. Compete in existing market space create uncontested market space beat the competition make the competition irrelevant exploit existing demand create and capture new demand make the valuecost tradeoff break the valuecost tradeoff align the whole system of a firms activities with its strategic choice of differentiation or low cost. Chan kim and renee mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Sep 24, 2017 blue ocean strategy requires a different mindset.
A red ocean is a saturated market with industry competitors. A company will have more success, fewer risks, and increased profits in a blue ocean market. In breaking through the boundary traditionally separating circus and theater, it made a new and profitable blue ocean from within the red ocean of the circus. The result of the competition is destruction, which draws the analogy of red blood in. Download blue ocean strategy in pdf and epub formats for free. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how to take your organization. Red ocean in blue oceans, demand is created rather than fought over. Making the competitors irrelevant is the most important part of the strategy.
Blue ocean businesses create new markets, new demand, and often give the business insulation against competition. To understand red ocean strategy let us begin by defining blue ocean strategy. For example, competing factors in blue ocean strategy are similar to the definition of finite and infinite dimensions in funky business. Two of these are red ocean and blue ocean strategies, which were introduced by w. Blue ocean strategy merupakan buku pertamanya yang langsung laris manis diserap pasar di pelbagai penjuru dunia.
Big rocks first ebook to learn foundational best practices to form your marketing strategy, evaluate your messaging and more. It is the idea of trying to find market spaces that are free of competitors by creating and. Competing in the red ocean means aiming to beat your competition. Discussion blue ocean strategy versus red ocean strategy every blue ocean company would ultimately reach to the level of red ocean. Red ocean blue is not a registered investment or trading adviser. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces.